Another elegant watch, this time from Czechoslovakia – the PRIM Elegant 39C – Silver dial Date Watch.

The Prim Elegant 39C – Silver Dial Date Watch

This has the Automatic Prim Calibre 98.01 22 jewel movement with a 46 hrs Power Reserve with Stainless Steel polished case, Date window @4 and a Sapphire Crystal.  It also features a 50m Water Resistance.  The name is apparently is an acronym derived from Precision, Reliability, Individuality – all Matchless according to their web site which seems a little simplistic, however the models do seem to be pretty decent nevertheless.

PRIM have their headquarters in the Czech Republic and manufacturing since 1949 and have created unique, custom-made watches ever since.  They have a range of models and are also interested in customization for customers to create a unique model personal to the customer.  The 98-01 movement has a stated accuracy of -6 to +24 s/day.

PRIM 22 jewel 98.01 self winding movement

For me this model which has been around since 2009 has the classic retro look of the 1960’s and 1970’s and OK perhaps nothing out of the ordinary, but I think I can call this one, especially as it’s name suggests it – an “elegant” watch and it does seem well constructed.  And there’s something about those classic shaped models that just does it for me – maybe I’m old fashioned at heart, who knows, but I like this one.

This model is quoted at around $4500 price so they have plenty of competition at this price point.